Tuesday, July 7, 2009

International Swagger: Feiyue = Flying Forward


Originating in Shanghai, the Feiyue sneaker first appeared in the 1920s. This small shoe made of light material, that has guided the paths of all social classes in China, has crossed continents, arriving in Europe in 2006, where it was picked up by a team of French enthusiasts, fascinated by sneakers and urban culture.

Losing nothing of its vintage and authentic charm, Feiyue has undergone a series of transformations. With a gradual evolution of practices, blending in French and international influences, the brand is now set to conquer the walkways of Western cities.

Considerable work has been conducted on improving quality standards: with a complete revision of the original form and more carefully selected materials, the resulting shoe combines aesthetics with durability. With these modifications complete, the very first collection was launched in France in February 2006. Since then, Feiyue has seen many different varieties and is constantly changing - its name in Chinese, pronounced “Feî-ué”, means “Flying Forward” … Innovative models are thus constantly appearing, sporting new colors and new materials.

Read more of the company's bio here. *Thanks for keeping me in the trenches Marquis of Lateboots*