Tuesday, June 30, 2009

Anima Sana In Corpore Sano=ASICS

In making his first shoe back in 1949, Kihachiro Onitsuka sought to bring about a brighter future for a post war generation. He believed in ‘Anima Sana In Corpore Sano’, which when translated expresses the ancient Latin ideal of "A Sound Mind in a Sound Body." Taking the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. Here is some sneakers from the Onitsuka Tiger 60th anniversary collection. Live Well & Keep your Style COCA!