As Reported by Footwearnews.com: Next year is the 60th anniversary of Adidas’ now-iconic three stripes design, and to mark the occasion, the Herzogenaurach, Germany-based athletic company has launched the largest global campaign ever for its Adidas Originals brand.
Called “Celebrate Originality,” the campaign launched Tuesday with a 30-second and 60-second commercial spot here in the U.S.; the full campaign, including a 2-minute spot, will launch worldwide in January.
“Celebrate Originality” incorporates television, print and digital elements, along with retail and event marketing. The campaign will feature celebrities from the fashion, music and sports world against the backdrop of a house party, including Katy Perry, the Ting Tings, Method Man, Missy Elliot, Darryl McDaniels of Run DMC, Kevin Garnett, David Beckham and Jeremy Scott.
Read the entire article here. Watch the Celebrate Originality commercial courtesy of www.adidas.com.
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