Friday, October 31, 2008

The Publication Dip Continues


With the holidays vastly approaching these times are lacking it's "Most Wondeful Time of the Year" feeling, especially when the EcoSlump continues down hill. As the trends amongst the magazine industry dip, if noticed, the publications to receive it's final page turning point are niche magazine spinoffs from its sister publications such as: Suede, Vibe Vixen, CosmoGirl and now Men's Vogue and Portfolio ... it begins to make you place bets on who's up next.

While riding the netwaves, I came across an interesting article on WWD, which reported the various changes within the publishing industry and the number of employees suffering due to the likes, quite interesting to know that the publishing gurus of Conde Nast Publications Inc. share a level of sameness when it comes to their readers. Check out the article below.

Reported by WWD, (On Thursday) Condé Nast Publications Inc., which has so far been relatively insulated by its private ownership and stable of affluent-aimed titles (and which also owns WWD), said it would absorb Men’s Vogue into parent magazine Vogue, retaining only editor in chief Jay Fielden (and reportedly his assistant) to edit a biannual supplement. Also, Portfolio, the ambitious business magazine the company launched in 2006, laid off nearly all of its Web staff as well as several magazine editors and writers, and reduced the magazine’s frequency to 10 times a year. Managing editor Jacob Lewis was said to be going from office to office at the title on Thursday to inform those editors and writers who were being let go, with at least nine being laid off as of Thursday afternoon.

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