Tuesday, February 10, 2009

International Swagger: The Samburu Project


Public Library [As seen stylishly supported by Beyonce in the HOPE tee] joins the international scene as they work to provide clean drinking water and community empowerment to the families of the Samburu District, Kenya through their partnership with non-profit organization, The Samburu Project. Taking a humanitarian approach on fashion and design, the quirky junior’s label has launched a limited edition collection of fashion forward knit tops in an effort to raise awareness and funds for the water crisis in this north central region of Kenya. With product just hitting the hottest boutiques in February 2009 the buzz surrounding The Samburu Project is reaching a fever pitch.

Celebrity support has been extensive with several influential celebs rocking knit tops from the Samburu Project collection. Actresses Jessica Alba, AnnaLynne McCord, Audrina Patridge and Stacy Keibler have all been spotted wearing Public Library’s emblematic ‘We are One’ style; while the ever-stylish Beyonce has been seen wearing Public Library’s bold cuffed dolman, “Samburu Hope’ while jet setting from LA to NY. Actress Kristen Bell has also been showing her support, wearing the ‘Samburu Hope’ style while shopping in LA.

Already, Public Library has been able to financially show its support for the cause with its first capsule collection receiving extensive retail support at a plethora of boutiques, specialty and better department stores nationwide (MSRP $50-$60). Kosinski is thrilled with the Spring collection stating that, “I have taken the last three years to create a solid foundation for over 20,000 men, women and children in Samburu, Kenya and Public Library is helping us take this cause to new heights. Through Public Library’s collection we are giving consumers an opportunity to get involved and support the cause and I couldn’t be more pleased with their ability to capture the essence of The Samburu Project through their Public Library collection.”

AS SEEN IN TEEN VOGUE:


JESSICA ALBA ROCKS Public Library tee for Samburu Project


To support the Samburu Project, buy your tee here.

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