Wednesday, February 11, 2009

ALIFE x New Balance = Retro Fly Kickz

Boston-based New Balance today announced the premiere of its first global Partnership Program. This program will celebrate the creativity and savvy design expertise of New Balances' top retail partners in collaboration with designers and developers from the brand's global product creation centers in the U.S., Japan and England.

The Program provides top global retailers with a forum to work with regional New Balance factories to produce a collection that is regionally designed, but available to consumers worldwide.

"The New Balance Partnership Program is a unique opportunity to create innovative premium product in conjunction with some of the best global sneaker retailers, stated Luis Navarro, product manager for New Balance Lifestyle. "We decided to take a unique approach and have our Partnership Program partenrs fully participate in theproduct creatioin process. This enables us to showcase the style and creativity of each partner coupled with the high craftsmanship of New Balance to deliver a meaningful story," stated Navarro. "Each collection will have stories unique to retailer with which collection was designed."

New Balance teamed up with ALIFE to produce updated color-ways of the popular 1300 series - solely made in the USA and only available at ALIFE stores and online retailed for $165.