International Swagger: GSUS Sindustries

It all started out in a skate shop in Arnhem, The Netherlands, back in 1993.

The streetwear scene was still in its early years, but was in need of bit of fresh thinking. "We started out with a couple of tight fit tees to which we applied some (at the time) very funky prints (you could actually use the word funky back then). We then moved on to make a pair of pinstripe cargo pants and as the cherry on the pie we made the (in) famous fur bikini," says GSUS designers.

Before long, the shop had become their very own laboratory and the brand GSUS was born. They sold the first couple of collections out of a car trunk and then moved into their first real office building (old warehouse) in Amsterdam. Now, everything is history ... check out a few C.O.C.A pieces from the Fall/Winter collection. [Source: www.g-sus.com]