During the past years, Chicago has made an enormous growth in the sneaker culture. Stores like St.Alfred, Self-Conscious and LDRS 1354 have paved the way for other up and coming boutiques from which they stem ideas from. However, behind the sneaker boutiques, one man has made a name for himself being the first of few to start the boutique and sneaker scene in Chicago. Meet Dave Jeff, a sneaker and fashion connoisseur that turned the PHLI brand into many different markets other than just the sneakers.
Read the full interview here.
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